Jason M. Carpenter, Ph.D.

Assistant Professor & Curriculum Coordinator
Department of Retailing
College of Hospitality, Sport and Retail Management

Education
Ph.D., University of Tennessee, Knoxville, TN
M.S.,  University of Tennessee, Knoxville, TN
B.S., University of Tennessee, Knoxville, TN

Research Interests
Retail consumer analysis
Retail brand management
Retail education

Biography
Jason Carpenter teaches courses in retailing and serves as Curriculum Coordinator for the Department of Retailing. His research interests include retail consumer analysis, retail brand management, and retail education. He has successfully secured research funding from college, university, and private sources and has published articles in a variety of refereed journals. He has also held professional positions in retail management, merchandising, and product development.

Carpenter is a member of American Collegiate Retailing Association, Society for Marketing Advances, and Association of Marketing Theory and Practice. He received a Chancellor’s Citation for Extraordinary Professional Promise from The University of Tennessee and has been recognized as a finalist for the Harry E. Varney Distinguished Teacher of the Year and Distinguished Researcher of the Year awards by the College of Hospitality, Retail & Sport Management.

Awards and Honors
Finalist, Harry E. Varney Distinguished Researcher of the Year, College of Hospitality, Retail & Sport Management, University of South Carolina, 2006 – 2007.

Recipient, Award of Excellence for Most Outstanding Paper to appear in Journal of Fashion Marketing & Management, 2006.

Finalist, Harry E. Varney Distinguished Teacher of the Year, College of Hospitality, Retail & Sport Management, University of South Carolina, 2005 – 2006.

Recipient, Ida Anders Graduate Scholarship, University of Tennessee, 2002 – 2003.

Recipient, Award for Outstanding University & Departmental Service as a Graduate Student, University of Tennessee, 2002.

Recipient, Chancellor’s Citation for Extraordinary Professional Promise, University of Tennessee, 1997.

Selected Publications
Carpenter, J.M. & Moore, M. (In Press). Utilitarian and hedonic shopping value in the U.S. discount sector. Journal of Retailing and Consumer Services.

Moore, M. & Carpenter, J.M. (2008). Intergenerational perceptions of market cues among U.S. apparel consumers. Journal of Fashion Marketing and Management, 12(3), 323-337.

Carpenter, J.M. (2008). Consumer shopping value, satisfaction and loyalty in discount retailing. Journal of Retailing and Consumer Services, 15(5), 358-363.

Carpenter, J.M. & Moore, M. (2008). Gender and credit behaviors among college students: Implications for consumer educators. Journal of Family and Consumer Sciences Education, 26(1), 42-47.

Moore, M. & Carpenter, J.M. (2008). An examination of consumer price cue usage in U.S. discount formats. International Journal of Retail and Distribution Management, 36(5), 345-359.

Carpenter, J. M. & Moore, M. (2008). US consumers’ perceptions of non-price retail promotions. International Journal of Retail and Distribution Management, 36(2), 111-123.

Carpenter, J.M. (2008). Demographics and patronage motives of supercenter shoppers in the United States. International Journal of Retail and Distribution Management, 36(1), 5-16.

Carpenter, J.M. (2006). Effective teaching methods for large classes.Journal of Family and Consumer Sciences Education, 24(2), 13-23.  

Moore, M. & Carpenter, J.M. (2006). The effect of price as a marketplace cue on retail patronage.  Journal of Product and Brand Management, 15(4), 265-271.

Carpenter, J.M. & Moore, M. (2006). Consumer demographics, store attributes, and retail format choice in the U.S. grocery market. International Journal of Retail and Distribution Management, 34(6), 434-452.

Carpenter, J.M. & Moore, M. (2005). Consumer preferences for retail formats: Implications for tenant-mix strategies. Journal of Shopping Center Research, 12(1), 1-22.  

Moore, M., Carpenter, J.M. & Fairhurst, A. (2005). Strategic integration of multi-channel retailing in the softgoods sector. Journal of Marketing Channels, 12(4), 3-21.

Carpenter, J.M. & Fairhurst, A. (2005). Delivering quality and value in the classroom: Using problem-based learning in retail merchandising courses. Clothing and Textiles Research Journal, 23(4), 257-265.

Carpenter, J.M. & Fairhurst, A. (2005). Consumer shopping value, satisfaction, and loyalty for retail apparel brands. Journal of Fashion Marketing and Management, 9(3), 256-269.

Carpenter, J.M., Moore, M. & Fairhurst, A. (2005). Consumer shopping value for retail brands. Journal of Fashion Marketing and Management, 9(1), 43-53.

Professional Affiliations
American Collegiate Retailing Association (ACRA)
Association of Marketing Theory and Practice (AMTP)
International Textile and Apparel Association (ITAA)
Society for Marketing Advances (SMA)

E-mail: jcarpenter@sc.edu
Office: 1016E Carolina Coliseum
Phone: (803)-777-6856
Fax: (803)-777-6856

Courses Taught:
RETL 201 – Exploration of the   Retail Management & Fashion   Merchandising Industries
RETL 265 – Principles of   Retailing
RETL 268 – Principles of Fashion   Merchandising
RETL 301 – Careers in Retailing
RETL 366 – Retail Buying
RETL 399 – Independent Study
RETL 425 – Retail Consumer   Analysis
RETL 460 – Retail Branding   Strategies
RETL 463 – Fashion   Merchandising Internship
RETL 465 – Retail Management   Internship
RETL 592 – Field Study
RETL 662 – Customer   Relationship Management for   the Retail Industry