Jung-Hwan Kim, Ph.D.
Assistant Professor and Graduate Director
Department of Retailing
College of Hospitality, Sport and Retail Management
Education
Ph.D., The Ohio State University, Columbus, OH
A.A.S. Fashion Institute of Technology
M.S. SookMyung Women's University
B.S. Hannam University
Research Interests
Online Visual Merchandising
Consumer Behaviors
E-commerce and E-marketing
Social Responsibility associated with Body-Image
Awards and Honors
Honorable mention in research, Department of Consumer Sciences, The Ohio State University (2006)
Biography
Dr. Kim is an assistant professor in the department of retailing at the University of South Carolina. She completed her doctoral degree in 2006 at The Ohio State University. At the University of South Carolina, Jung-Hwan teaches courses in merchandising and fashion product analysis.
Jung-Hwan research interests include consumer shopping behaviors, multichannel retailing, and online visual merchandising. Her research has appeared in Journal of Fashion Marketing and Management, Managing Service Quality, Clothing and Textiles Research Journal, and The Service Industries Journal.
Jung-Hwan received an honorable mention, excellence in research award from The Ohio State University in 2006. She is a member of International Textiles and Apparel Association. She currently serves as RETL representative on the Student Academic Responsibilities College Committee.
Publications
Kim, J-H., Kim, M., & Kandampully, J. (In press). Buying environment characteristics in the context of e-service. European Journal of Marketing.
Kim, J-H. (2007). The portrayal of the image of women in cosmetic advertisements. International Journal of Human Ecology, 8(2), 127- 139.
Kim, J., Kim, M., & Kandampully, J. ( 2007). The impact of buying environment
characteristics of retail websites. The Service Industries Journal, 27(7), 865-880.
Kim, J., Kim. M., & Lennon, S. (2007). Information components of apparel retail websites:
Task relevance approach. Journal of Fashion Marketing and Management, 11(4), 494-510.
Kim, J., & Lennon, S. (2007). Mass media and self-esteem, body image, and eating disorder
tendencies. Clothing and Textiles Research Journal, 25(1), 1-15.
Kim. M., Kim, J., & Lennon, S. (2006). Online service attributes available on apparel retail
websites: An E-S-QUAL approach. Managing Service Quality, 16(1), 51-77.
Professional Affiliations
International Textile and Apparel Association (ITAA)
American Collegiate Retailing Association (ACRA)
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E-mail: jhkim@mailbox.sc.edu
Office: 1016D Carolina Coliseum
Phone: (803)-777-0489
Fax: (803)-777-4357
Courses Taught:
RETL 368 - Fashion Product Analysis
RETL 378 - Home Furnishing Management
RETL 462 - Merchandising Management Strategies
RETL 798 - Directed Study in
Retailing
HRSM 795 - Field Project in
HRSM
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